And welcome back to your Sunday 7 and yet again, I welcome you back after an unplanned blogging break of 3 weeks (… I think?!)

As I’ve said many times before, blogging/instagramming is a creative little outlet for me, both of which I enjoy immensely, but the past few weeks of #RealLife has been *very* demanding and well… something had to give…

… much as I like to think I am Super Woman and able to do EveRYtHiNG… I’m not.

Anyhow… I am back.


I hope!

Today I want to talk about #SlowFashionSeason, something I’ve mentioned previously, in recent blogposts…

… I signed up to it (Slow Fashion Season I mean…) which entailed not buying any new clothing for a 3 month period, from 21st June – 21st September.

However, not all shopping was banned: buying of secondhand / vintage / preloved… from charity shops, specialist vintage boutiques and of course, good old eBay *was* allowed.

The first thing to share with you on all of this is:


Vintage Dress (bought from the fabulous Preloved One Scoop Store) worn over a 20 year old Ghost Dress

I didn’t buy anything new for the full 3 months.

So how did I find it?

And what led me to signing up to #slowfashionseason exactly…?

1. The Build up – understanding myself:

I had a very big build up (aka psyching myself up…)  to the whole #slowfashion movement (as it’s often called…) which started last summer.

When packing for a week’s holiday in August ’18, I found myself digging deep, right to the back of my wardrobe, not to mention rummaging through “to sell on eBay” bags of clothing, and aside from a couple of new tops (a vest top & a blouse, oh and a swimming cossie as well… ), my entire holiday wardrobe was old.

When I say old, I mean 13 – 20 years old.

13 year old Topshop dress

There was a small smattering of more recent purchases from that same Spring season (such as sandals…) but it was all old stuff.

And all of it was ‘on trend’ and current looking to be honest.

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19 year old Ghost Bias cut satin skirt, worn August 18: Bias skirts hit the & saturated the high street a couple of months later for Autumn/Winter ’18

It was an all-inclusive holiday which meant I needed smarter, dressier clothing for the evenings which made a welcome change to my usual kid-centric, French campsite holidays: a golden opportunity to re-wear some gorgeous old pieces.

Instagram changing room try-ons had reached tipping point for me (last summer) with a relentless barrage of new-new-new stuff, with very little style & substance (for me!); there were people blogging about this phenomena, others taking to their grids to post defensive captions about their love of fashion… and as for me…?

… well I didn’t fancy sticking my oar in.

I didn’t want to get judgy and sanctimonious about stuff which I’d previously done myself.

Was still doing… regardless of the lower level / frequency of it… I was and had done a changing room try on and posted it on my Instagram stories, hadn’t I?!

Who am I to judge others who aren’t slowing down and who, may well *never* be ready to slow down?

#thisismyjourney #theresnojudgement #youdoyou and #I’lldome

My reaching for a holiday wardrobe made up of (almost) entirely old was an innate decision… I didn’t deliberately plan to do it, it just felt right.

I started to use hashtags such as ‘rewearing’ and ‘sustainable fashion’ or ‘slow style.’

Two months later, the Stacey Dooley’s Fast Fashion Secret’s was aired… highlighting the environmental destruction and cost to our planet… from our hunger for new.

Like others, I was pretty shocked by what was highlighted in the documentary.

And although I slowed my shopping *right* down to (an average of) just one, sometimes two purchases a month… I was still buying new, and blogging weekly, about ‘new in.’

Using the delusional argument to myself that I was merely inspiring others on Styling what they already have… in showing what the new trends are out there, and highlighting how most of us have similar in our wardrobes already.

But the writing was on the wall…

I just wasn’t willing to read it.

Another 19 year old Ghost skirt worn on holiday in Aug ’18 with a (then) new H&M Top and Topshop Bag

Until I found other inspiring accounts such as @notbuyingnew and watching @enbrogue (as per my blog interview) taking on a year long shopping ban (of new and preloved) and I guess, regardless of already following others who have always advocated secondhand only (such as @thestyleallie) there was something inside of me which clicked.

Something which made me think: I can do this too.

I’d been putting off watching the Netflix documentary “The True Cost” of the clothing we buy and wear because I knew the impact it would have on me.

(click the link to watch the trailer… then go watch the whole thing!)

It’s a harder hitting documentary than Stacey Dooley’s and it did the job for me.


I will admit that, at the time of watching this second documentary,  it was coming up to my birthday, (early June,) and I’d placed 3 orders with 3 different high street stores, (my go to’s at the time: Topshop, H&M and Zara…) but when the parcels arrived, nothing in them really excited me, nothing was made well, I barely tried most of it on.

I kept two pieces: some Lyocell shorts from H&M for work:

H&M Shorts worn with a Charity Shop cardi

And, this coated cotton, silver Jacket from Zara Men:

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Silver Zara Jacket – bought from men’s collection for an oversized look

These were my last, *new* high street purchases this year, both were bought in early June.

And returning those pre-birthday H&M, Zara and Topshop orders…?

Far from feeling heavy hearted about it, returning the majority of the orders felt good.

I was *definitely* ready to commit to not buying new.

2. Three whole months of Not Buying New – how did I find it?


It’s not been too bad!

For the most part…

Perhaps because of my ‘gradual weaning’ off of buying too much?

As I say, from August 2018 through to early June this year, I’d slowed my shopping right down anyway and had started buying preloved items, like this Alexa Chung Safari Suit (skirt & jacket worn separately here) bought from One Scoop Store in March this year:

I liken that frenzy for new season, must-have, latest and greatest to being an addict.

All of those little fibs we tell ourselves to make ourselves feel better…? You know the ones:

  • I love it, and will wear it loads
  • It’s going to have to work hard for me, can I style it at least 3 ways?
  • It was the last one left *and* it was *my* size: it was fate!
  • I loved the blue version so much, now it’s out in green and in pink, I *neeeeeed* to have those as well

Etcetera, Etcetera…

I’ve used all those ‘shopaholic’ justifications to make purchases in the past.

And then some.

Hell, I’ve even been an #enabler on instagram in the past with the “of course you need it in both colours!” kind of comment.

I mean… who hasn’t?

It’s just for LOLS and Bantz, right?

Topshop Mensy Trousers bough from eBay – I already have these in Khaki and felt like I’d get the wear out of both colours for work: in reality, it’s just plain greedy & a bit unnecessary to have the same item in both colours.

Once I stopped buying anything new, and was forced to look at my own wardrobe… I realised how completely, chuffin’ HARD it is get items up to #30wears.

There are some items (jeans for example) which are easy to get to #30wears.

Here’s a quick bit of ‘Fashion Maths’ to highlight this point:

If you have 12 dresses in your wardrobe… and rotated those same 12 dresses, and wore nothing but THOSE 12 dresses for a whole year: you’d get to 30 wears per dress.

Most people (from what I see on Instagram) own ONE HELL OF A LOT MORE than just 12 dresses.

I own ONE HELL OF A LOT MORE than just 12 dresses!!

Add into the equation jeans, skirts, smart trousers, utility pants, jackets, blazers, coats, shackets, tops, tee’s, knitwear….

Well, you get the picture.

Within just a couple of weeks of not buying new, I certainly got the picture from my own wardrobe.

In the case of some dresses and pieces… it can take *years* to get to #30wears.

If ever.

I could see just how *wasteful* I had been, and honestly I’ve found that *really* difficult to admit to myself.

(I actually felt quite sick about it, especially after I’d watched The True Cost.)

I’ve injected a small smattering of ‘new to me’ in my wardrobe, across slow fashion season. All these preloved items were purchased via online secondhand boutiques, eBay and charity shops.

Although I question my own *compulsion* to continue shopping when I have a full, healthy looking wardrobe of my own at my disposal.

a preloved Jack Wills Gingham top, bought for £2 in a local vintage emporium

I have also bagged things up for charity shops and sold a couple of items on eBay; I’m even attempting to repurpose/ up-cycle/ re-fashion a few pieces into something I will like and wear more.

I am purging my wardrobe of all my historic wasteful purchases.

Hoping (maybe even a bit of praying!) that they will go on to loving new homes, and not landfill.

I unfollowed all high street brands on Instagram, unsubscribed to their weekly (daily in some cases) emails of offers galore, and avoided online browsing of these same brands.

I don’t want to be part of it… contributing to fast fashion, anymore.

It’s that simple.

It does hurt, more than a little… thinking about how my own vanity has contributed to the most appalling environmental devastation.

It also hurts because I love fashion, and I miss online browsing.

I made the error of judgement of looking online last Thursday, and almost immediately, I wanted half a dozen things (or more…) and started to feel really crap about myself.

Thoughts of being ‘out of date’ and frumpy, and old-fashioned flooded my mind.

And yet, the urge to actually *buy* anything… was missing.

I was all too aware that I might feel crappy, but in reality, I just didn’t *need* anything at the moment.

I know that sounds weird, but I suppose, it felt good that I didn’t listen to, nor allow my old shopaholic-demons to win.


So what now?

3. My Fashion Future

Well, I guess I should start by telling you all:

“Hi. My name is Beany and I’m a fast-fashion-o-holic. I’ve been clean for 3 months now…”

And I’m very much planning on continuing on this path.

I am not making a joke about addiction here by the way… far from it.

But, to use a social media cliché: I feel ‘woke.’

Which means I can’t go back to the High Street and start buying new, as though the past 3 months never happened.

I’m going to avoid buying from the high street where I can afford to.

I’ve found some gaps in my wardrobe, which I’m willing to take my time to fill.

I’ll never be a capsule-wardrobe type, I like variety and I have plenty of it in my wardrobe already.

But, as an example: I am woefully lacking in office appropriate knitwear.

I’ve struggled finding anything suitable in my local charity shops and have had a couple of poor secondhand knitwear experiences via eBay, so although I will continue to keep an eye out there, I’d be ok with buying new knitwear from ethical brands.

Whilst I still can’t afford to buy from most sustainable, ethical brands… the cost is prohibitive to me and more over, there’s usually only *average* sizing available, which excludes me, and my extra petite frame.

There are a handful of smaller, sustainable knitwear brands I’ve recently come across where pricing is more palatable (for my budget) and of course, I will be buying a lot less than ever before.

I will also continue to buy anything I feel my wardrobe needs, from eBay (secondhand only).

My very last resort might occasionally be the High Street’s sustainable offerings.

And in case you are wondering: of course there are *loads* of things I see on others, via my Instagram feed, which give me all the heart-eyes, but…

I can more than survive without it.

Full disclosure: 

During my 3 months of #slowfashionseason:

  • I did receive a pair of brand new socks each month as part of my Genevieve Sweeney Sock Subscription – which was a Christmas Present from a lovely small, ethical & sustainable British Brand. Plus, socks are probably the easiest item to get t0 30 wears in any wardrobe.  I think I will have to end my subscription in December, as I basically have socks-a-plenty now.
  • I received gifted items from Organic Basics – underwear which I blogged about; this is another ethical, sustainable brand whom I plan to buy from again in the future, when the need arises.
  • I received a gifted watch from Nordgreen, again, I blogged about this ethical Scandi brand.

My #preloved purchases over the past 3 months were mainly from One Scoop Store, eBay and an assortment of local charity shops – which came up trumps with this oversized, vintage St Michael’s Mac:

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I love this Mac! It’s massive on me, but it’s giving me all the Margaret Howell vibes

And that’s it for this week: I’d love to hear your thoughts on my reformed shopping ways – leave a comment and I’ll get back to you.

I think one of my biggest challenges now is this blog: and where to take it from here…?

This is something I rarely do, because I’m usually very clear in my own mind about the direction I want to go in: but I’m putting it out there to you guys: I need your input on where to take this blog/ what to do with it?

I guess I feel a bit lost with the ‘fashion blogging’ side of things.

Look forward to hearing your suggestions!

Thanks for reading.